Built with Intention
Blog
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AI, Small Business, and Wine I genuinely believe small businesses are standing in one of the most important transitions of the last hundred years. The emergence of AI and tools like ChatGPT has changed the structure of what it takes to operate a business. For the first time, one business owner can realistically function as…
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Death by Coffee: The New American Epidemic of Caffeine Dependence My working title: Death by Coffee: The New American Epidemic of Caffeine Dependence My hypothesis is simple: in 20 years we may look back on our caffeine habits the way we look back on cigarettes—like a ridiculous cultural norm that we pretended was harmless because…
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Wine: A Business of Passion and Hospitality Wine is a business built on passion and hospitality. It is agriculture. It is craft. It is service. Wine begins in the soil, is shaped by human hands, and ends at a table shared by people. It is simple in structure, yet layered in meaning. And at its…
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An Exposé on Personal Finances: Over the past two years, I have gone through a revolution in how I handle my finances. It has gone from complete ignorance and arrogance to at least some awareness and control of the situation. That change has not been glamorous. It has been hard, painful, and often embarrassing. Poor…
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Wine Industry Woes – Is There a Solution? ‘Never waste a good crisis’ – Winston Churchill As of Late, The conversation inside the tasting room has been quite bleak. The wine industry workers, owners, and even customers have all heard the reports. Shipment volumes are shrinking. Tasting room traffic is down. Young people are drinking…
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Low-Alcohol Wine: Craft, History, and Potential Wine has always been about balance—sugar and acid, fruit and structure, tradition and innovation. Alcohol is one of its most powerful components. It gives body, warmth, aromatic lift, and texture. But it also carries real physiological consequences. If we are going to seriously explore low-alcohol wine, we cannot ignore…
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The Money Mirror: How Business’ reflect their Owner I’ve always found business to be a beautiful art form of creation. Not in the shallow sense of money or growth charts, but in the deeper sense that building a real business requires a rare combination of skills that most people never develop at the same time.…
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Saint Paul — A Personal Reflection I find Paul endlessly interesting, and I think it’s because of how driven he was. Paul was hardworking, ambitious, intelligent, and serious. He was a striver. Someone who pushed forward with conviction. Someone who didn’t drift through life passively but pursued what he believed in with intensity. What makes…
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Wine Sales: The Upsell In wine sales, the upsell matters. Moving one bottle to two.Two to four.Four to six.Six to eight.Eight to a case. These small steps are often the difference between a good day and a great one—for the winery, for the staff, and for the long-term health of the business. Upselling doesn’t have…
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Brand Study: Apple Observed through a seven-section, descriptive framework 1. Why This Brand Is Worth Studying Apple is worth studying because it became one of the most influential consumer brands in history without competing primarily on price, specifications, or speed to market. Its success reshaped how consumers evaluate technology products and how companies think about…
