Built with Intention
Blog
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Wine Industry Woes – Is There a Solution? ‘Never waste a good crisis’ – Winston Churchill As of Late, The conversation inside the tasting room has been quite bleak. The wine industry workers, owners, and even customers have all heard the reports. Shipment volumes are shrinking. Tasting room traffic is down. Young people are drinking…
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Low-Alcohol Wine: Craft, History, and Potential Wine has always been about balance—sugar and acid, fruit and structure, tradition and innovation. Alcohol is one of its most powerful components. It gives body, warmth, aromatic lift, and texture. But it also carries real physiological consequences. If we are going to seriously explore low-alcohol wine, we cannot ignore…
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The Money Mirror: How Business’ reflect their Owner I’ve always found business to be a beautiful art form of creation. Not in the shallow sense of money or growth charts, but in the deeper sense that building a real business requires a rare combination of skills that most people never develop at the same time.…
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Saint Paul — A Personal Reflection I find Paul endlessly interesting, and I think it’s because of how driven he was. Paul was hardworking, ambitious, intelligent, and serious. He was a striver. Someone who pushed forward with conviction. Someone who didn’t drift through life passively but pursued what he believed in with intensity. What makes…
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Wine Sales: The Upsell In wine sales, the upsell matters. Moving one bottle to two.Two to four.Four to six.Six to eight.Eight to a case. These small steps are often the difference between a good day and a great one—for the winery, for the staff, and for the long-term health of the business. Upselling doesn’t have…
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Brand Study: Apple Observed through a seven-section, descriptive framework 1. Why This Brand Is Worth Studying Apple is worth studying because it became one of the most influential consumer brands in history without competing primarily on price, specifications, or speed to market. Its success reshaped how consumers evaluate technology products and how companies think about…
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Among the Billions: Simon Sinek Series — Among the Billions Across billions of people who speak, advise, teach, and lead, only a small number change the language others use to understand themselves and their work. Simon Sinek stands out not because he invented purpose, leadership, or trust—but because he made them clear, repeatable, and culturally…
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Brand Study: SBD How one exceptional product became the foundation for a category-defining brand Brand Overview SBD operates in the highly specialized category of competitive powerlifting equipment. Within this niche, the brand has achieved a level of authority that makes it a default choice for serious lifters. SBD is not a lifestyle brand, nor does…
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Among the Billions: Tim Ferriss Tools, experiments, and the craft of intentional living One of a Kind Intellectual: Tim Ferriss does not fit neatly into a single category. He is often described as an entrepreneur, author, or podcaster, but those labels undersell the core of his work. At his best, Ferriss functions as a professional…
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Among the Billions: Dan Carlin Craft, obsession, and the long-form revival of history Context: Why Dan Carlin Belongs Among the Craftsmen Dan Carlin belongs in a category of creators defined less by output volume and more by depth of commitment. His work is not optimized for algorithms, release schedules, or audience churn. Instead, it reflects…
