Built with Intention
Blog
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Wine Sales: Closers Get Cab At some point, the sale has to be made. Business has to happen. Money has to change hands—for the winery to survive, for jobs to exist, and for salaries to be paid. Wine may be romantic, cultural, and deeply human, but it is also a business. And businesses do not…
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The Connection: The Business of Rapport In the tasting room, connection is everything. The relationship between the wine educator and the tasting group is the foundation of both the sales proposition and the guest experience. Long before a bottle is purchased—or a wine club decision is made—the guest is deciding how they feel about the…
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Brand Study: Patagonia A strategy-focused analysis, with personal context and practical takeaways Origin Overview: How Patagonia Started Patagonia began not as an apparel brand, but as a tool-making operation for a niche athletic community. The company’s roots trace back to Yvon Chouinard, a climber who initially made reusable steel pitons for rock climbing. These tools…
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Brand Study: Alo Marketing strategy, sales model, influence, and differentiation Overview Alo occupies a distinct position within the athleisure market by approaching apparel not primarily as performance gear, but as a visual and cultural extension of wellness. While competitors often emphasize either technical performance (Lululemon) or everyday versatility (Vuori), Alo focuses on yoga as an…
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Brand Study: Vuori Introduction Vuori is a contemporary athletic and lifestyle apparel brand that has grown quickly by positioning itself between technical performance wear and fashion athleisure. Rather than competing solely on sport-specific performance or trend-driven style, Vuori emphasizes comfort, versatility, and everyday wearability. It is part of the broader shift in clothing where consumers…
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Wine Education: Merlot A practical, modern understanding of one of the world’s most misunderstood grapes Introduction Merlot is one of the most widely planted red grape varieties in the world, yet it is also one of the most frequently misunderstood. Its reputation has fluctuated dramatically over the past several decades, shaped as much by market…
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Brand Study: Lululemon Introduction Lululemon is a useful case study in how a brand can scale from a narrowly defined product into a global lifestyle company without abandoning its original positioning. The company did not begin as a general athletic brand, nor did it rely on trend-driven fashion cycles. Instead, it entered the market with…
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Among the Billions: Louie Simmons Architect of Modern Strength Series — Among the Billions Across billions of lives, very few individuals permanently change how an entire field thinks. Louie Simmons belongs to that rare category. He will be remembered not for popularity or aesthetics, but for redefining the logic of strength training and building a…
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Cullen Wines: The Why Behind the Wines A Love for Wine. A Love for Health. Cullen Wines was born from two things that have shaped my life:a deep love for wine, and an equally deep respect for health. Over the past decade, the wine industry has entered a storm. Younger drinkers—Gen Z and Millennials—aren’t walking…
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Cullen Wines – The Intentional Low-Alc Brand Brand Essence Cullen Wine is built around a simple, radical idea for modern drinkers: Wine should add to your life — not take from it. Every Cullen Wine is crafted to be under 10% alcohol, allowing wine to exist alongside training, creativity, sleep, focus, and health-conscious living. This…
