Cullen Wines – The Intentional Low-Alc Brand
Brand Essence
Cullen Wine is built around a simple, radical idea for modern drinkers:
Wine should add to your life — not take from it.
Every Cullen Wine is crafted to be under 10% alcohol, allowing wine to exist alongside training, creativity, sleep, focus, and health-conscious living.
This is wine for people who still love flavor, terroir, and craftsmanship — but no longer want the fog, heaviness, or recovery cost that comes with higher-alcohol wines.
Foundational Brand Commitments
1. Under 10% — It is the foundation of the brand.
Lower alcohol is not framed as restriction — it is framed as freedom:
- Freedom to drink on a weeknight
- Freedom to wake up clear
- Freedom to enjoy one glass without consequence
2. One-Glass Philosophy
Lower alcohol enables the core ritual:
One glass. Fully enjoyed. Fully present.
Cullen Wine is designed for:
- One glass with dinner
- One glass post-training
- One glass while reading, writing, or unwinding
The wine never competes with your life — it complements it.
3. Health-Conscious, Transparent by Design
Cullen Wine does not hide behind romantic language.
Every bottle includes a nutritional facts panel, clearly displaying:
- Alcohol percentage
- Calories per glass
- Sugar content
- Serving size
This positions Cullen Wine alongside modern food, fitness, and wellness brands — not legacy wine brands.
4. Cool-Climate Precision
Staying under 10% ABV is only possible with discipline in site selection.
Cullen Wine begins in cool-climate coastal vineyards, where:
- Sugar accumulation is slower
- Acidity remains high
- Flavor develops before alcohol
Cool climate is not aesthetic — it is structural to the brand.
Initial Wine Lineup
Low Tide — Sonoma Coast Rosé (<10% ABV)
Light, saline, and alive
- Coastal influence, early harvest
- Bone dry, crisp, refreshing
- Designed for warm days and active lifestyles
A rosé that feels more like hydration than indulgence.
Windsong — Petaluma Gap Pinot Noir (<10% ABV)
Elegant, lifted, and precise
- Wind-driven vineyards
- Red fruit, savory notes, high natural acidity
- Built for clarity, not weight
A Pinot Noir that respects restraint.
Design & Label Philosophy
Front Label
- Minimal language
- Calm typography
- No alcohol flexing
- No vintage ego
Back Label (Non-Negotiable)
- Nutritional facts panel
- Alcohol % highlighted (not hidden)
- Simple ingredient transparency
The bottle communicates trust instantly.
Who This Brand Is For
- People who think, build, and create
- People who want wine without sacrifice
- People who value how they feel tomorrow
Cullen Wine is for those who value health over status.
Positioning Statement
Cullen Wine crafts cool-climate California wines under 10% alcohol, designed for intentional drinkers who value clarity, health, and one-glass enjoyment.
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